Make sure each page and post has a unique title and description meta tag
Each page and post on your site should have a unique title and description meta tag that briefly describes what your page is about.
By default, the Genesis theme comes with an SEO section you can customize on a page by page basis. The Yoast SEO plugin is also a great way to add this to your site if your theme doesn’t allow you to customize the meta tags.
This video only covers where to add these meta tags. For more information on how to write good meta tags, see the articles listed below.