This is the fourth of five articles in the Meta Tag Series to help DIY business owners ensure they are using keywords, description, and title meta tags effectively. In the previous article, we discussed the description. Now we need to shorten the description to create the title tag.
Although this is not officially a meta tag, the title tag is usually grouped in with the meta tags category because it’s the most important tag.
Use it to describe what your business does in a way that both search engines and web surfers will see that you are relevant to specific keyword searches.
Example title tag:
- You should have a different title on each page of your website so it’s specific to the content.
- Include your most important keyword phrase at the beginning of the title.
- Keep the title brief and focused. You can elaborate more in your description.
- Keep the title under 60-65 characters to ensure part of it doesn’t get chopped off in the search results list.
- Try to avoid the overuse of “stop words” such as the, a, and of. You have only 60 characters for the title, so use them wisely.
- If you want your company name in the title, put it at the end. Unless you are a highly recognized brand, you need to focus on describing your services/products with your keywords. Your company name is all over your website, so it isn’t necessary to include it in the title.
Title tag placement
IMPORTANT: The title tag should be located directly under the opening <head> tag. This is the only tag that needs to be placed in a specific position in the head section.
Typically the description and keyword tags are listed below it, but their placements isn’t as important. The title tag should be the first thing the search engine crawler sees when it reads the page.
Develop the title for each page of your site using the tips above. Once you are done, you will have updated the meta tags for every page on your site.
In the fifth article we will learn how to add the updated meta tags to your website.