This is the third of five articles in the Meta Tag Series to help DIY business owners ensure they are using keywords, description, and title meta tags effectively. In the previous article, we discussed the keywords tag.
You should have your keywords list(s) complete and your main keyword phrase(s) highlighted . The next step is to create a description tag.
What is the description tag used for?
Some search engines use the contents of this tag as the description for your page in search results. It is the text that is located under the title. Google uses a snippet of text from the page rather than the description tag.
Regardless of whether the description is used in the listing or not, all the search engines will assess the contents; so take the time to write a good description.
It is debatable whether keywords in the description are important; in my opinion, it doesn’t hurt to use the main keyword phrase for each page in its description.
If someone is searching for “home organization”, those words will be highlighted in the above description.
- Each page of your website is different, so the description should describe the specific content.
- Keep the description under 200 characters long. One or two sentences.
- Write your description in a way that will entice someone to click to your website for more information. Your sales pitch is here, not in the title tag.
- Be relevant. Make sure your description truly describes the content on your site.
Create a description for each page of your site.
In the fourth article…coming next week…we will be looking at creating a title tag, which is the most important meta tag.